Multichannel: The growing demand for instant fashion
Fashion consumers today want fast, easy and seamless. The second they see something they love, they want it. How can retailers respond to this in a multichannel era?
The desire for convenience has long shaped other areas of retail, such as grocery, but has only recently become a core consideration in fashion.
Access our report on the growth of instant fashion to read what it means for fashion retailers, both now and in the future.