Drapers Report
How artificial intelligence is transforming the customer journey 

 

Artificial intelligence is the buzzphrase on everyone’s lips and in this report, we delve into how it is changing the customer experience.

The technology is changing several areas of retail and the services seen so far, such as chatbots, are just the start of what it could do for retailers.

In this report, we explore how the technology is already having an impact on the brand-consumer relationship, enabling a closer and more personal interaction and giving retailers more ways to express a brand’s personality.

From generating a more emotional connection to providing a fully personalised customer offer, it has big implications for how business is done.

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