Maximising your Digital Marketing Spend: Measuring & Optimising ROI in a Multi-Channel World

On-demand

The second in our series of Motor Trader Webinars will focus on the theme of Marketing ROI: how dealers can and should be measuring and optimising their online marketing investment to spend smarter and more efficiently. Our expert panel includes Nigel McMinn (COO of Lookers), Diego Sanson (CarGurus’ VP of International Business Development) and Jeremy Evans (Managing Director of Marketing Delivery) – all of whom will provide their perspective on the state of play and best practice for car dealers and digital marketing today and in the future.

Presenter
Diego Sanson
Vice President of International Business Development
CarGurus
View Biography
Presenter
Jeremy Evans
Managing Director
Marketing Delivery
Presenter
Nigel McMinn
Chief Operating Officer
Lookers
Presenter
Curtis Hutchinson
Editor
Motor Trader and MotorTrader.com
View Biography

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