What We Can Learn From Caregivers—The Missing Link to Patient Centricity

Wednesday, December 12, 2018
1PM ET/ 10AM PT

As healthcare marketers seek to implement patient-centric approaches in meaningful ways, it is critical to understand and consider the world of the caregiver. Recent proprietary research uncovers five lessons from the caregiver experience that illuminate key considerations surrounding effective caregiver, and ultimately patient-centric, communications. 

During this presentation, you’ll learn about the complex dimensions of the caregiving experience, recognize why caregivers are critical in understanding patient experience, and identify ways to cultivate both patient and caregiver empathy. The webcast will also explore key information-seeking segments among caregivers, highlighting their profiles and needs to facilitate effective engagement. 

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Presenter
Keri McDonough
Advocacy Specialist
Syneos Health Communications
View Biography
Presenter
Marissa Magnetti
Advocacy Specialist
Syneos Health Communications
View Biography