The Future of Enrollment

 
Over the past decade and a half, colleges have diversified their enrollment streams and advanced their brand name by expanding their geographic reach and opening up new markets of undergraduate students. The question now is whether the next generation of college students will make the same choices as their predecessors and travel far distances to attend college. Evidence on demographics and traditional student migration suggests they won’t. Even as more institutions expand their search areas for admissions, many indications suggest the market for students willing to get on a plane or drive several hours to college is not growing at the same rate.
 
This hour-long webinar will give an overview of the future enrollment picture for colleges and discuss key findings from a new Chronicle of Higher Education report, including:  
 
•      The forecast for demographics and how the growth in high-school graduates will be among students who in the past have been unwilling or unable to travel far to college. 
•      Strategies employed by colleges to succeed in a new environment where more institutions recruit farther from their home base and the competition to land students becomes tougher.
•      The future of college admissions and the shifting landscape when it comes to finding students, evaluating them, and better matching them to institutions. 
Over the past decade and a half, colleges have diversified their enrollment streams and advanced their brand name by expanding their geographic reach and opening up new markets of undergraduate students. The question now is whether the next generation of college students will make the same choices and travel far distances to attend college.  

This hour-long webinar will give an overview of the future enrollment picture for colleges and discuss key findings from a new Chronicle of Higher Education report, including:  

  • Forecasts about demographic shifts in high-school graduates.
  • Successful recruitment strategies.
  • How to find, evaluate, and better match students to institutions.
Presenter
Moderator: Jeffrey J. Selingo
Author, and Professor of Practice
Arizona State University
View Biography
Presenter
Guest: Jay W. Goff
Vice President of Enrollment and Retention Management
St. Louis University
View Biography
Presenter
Guest: Rick Funk
Director, Undergraduate Admissions, Recruitment
University of Alabama
View Biography

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