The Personalisation Report 2016

 

The Drapers and Retail Week Personalisation Report finds that 92% of retailers now believe personalisation to be a key activity for their business. 

To cast some light on the current thinking in the retail industry, Drapers and Retail Week surveyed nearly 200 businesses across the breadth of the retail industry. The results highlight some key year-on-year changes and delve deeper into the views of some of the sector's leading retail decision makers on the topic of personalisation. 

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