Reinventing the In-Store Experience: Blurring the lines between bricks and clicks

Thursday 27 April | 14:30 - 15:30 

With today’s retailing environment more competitive than ever before, savvy UK fashion brands and retailers are using digital to win high street relevance over online-only competition, by delivering ultra-modern shopper journeys in their stores.
 
This Drapers and Salesforce webcast will take a look at how retailers are reinventing the in-store experience, at what their priorities are, and ask what works and what doesn’t? 
 
We will be asking our expert panel:

  • What should the in-store experience look like today and how important is it to incorporate digital?
  • How have customer expectations of the in-store experience changed?
  • How can fashion retailers leverage their digital capabilities to make the in-store journey more personalised, engaging, and overall a more human experience?
  • How can a fashion retailer create a unified experience, where the back-office is connected, and customers are kept happy?
  • In their experience, what has worked and what hasn’t?
  • Longer term, what will the in-store experience of the future look like and what investments and innovations will be required to make it happen?
Presenter
James Knowles
Head of commercial projects
Drapers
View Biography
Presenter
Jamie Merrick
Director, Strategic Solutions
Salesforce
View Biography
Presenter
Dave Abbott
Retail Omni Channel-Channel Manager
Dune London
View Biography
Presenter
Filippo Battaini
Research Associate
Fung Global Retail & Technology (FGRT)
View Biography

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