Why personalisation is Retail's greatest opportunity 

Personalisation has become one of the key buzz words in fashion retail in recent years, but the reality is that most fashion brands and retailers are at the beginning of the journey to offering their customers truly curated experiences.

The possibilities, however, to drive engagement and ultimately conversion, are endless. Targeting customers at exactly the right time with targeted communications and content will ensure fashion retailers and brands stand out from the competition by offering an experience that feels tailored and personal.

This Drapers report, produced in association with personalisation specialist Sailthru, aims to shed some light on current best practice and how to futureproof your strategy. We have interviewed seven fashion retailers, including N Brown Group, River Island and Shop Direct, to find out what stage their personalisation strategy is at, what their approach is and what is proving successful or otherwise.

W
e hope you enjoy this report, and as ever, it would be great to hear your feedback. Email james.knowles@emap.com

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