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The CBI is the UK's premier business lobbying organisation, providing a voice for employers at a national and international level. Following the Chancellors 2013 budget announcement, CBI delivered a webinar with a number of key industry experts to discuss their reaction to the budget. They also wanted to stream the webinar to a live audience and to ensure that the sound quality was of a high standard they requested that WorkCast went onsite to do the recording.

To encourage engagement from their audience they also included a live Twitter feed and Q & A session. Due to the nature of the budget announcement, CBI and WorkCast had to turn the event round very quickly.


They had a requirement to:

  • Increase brand awareness
  • Establish themselves as an expert body
  • Extend reach of communication
  • Encourage engagement and interactivity from the audience

What they Achieved with WorkCast

  • Onsite audio webinar
  • Peer to peer interaction
  • Exposure to a different type of audience

Delivered Measurable Results

  • High level of engagement and interaction from social media
  • Value in on-demand content
  • Reached different type of audience

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