Why Communications Teams Should Operate Like Newsrooms

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Newsrooms are equipped to respond to breaking stories 24/7. When a pivotal moment happens that could affect your brand, PR teams need to coordinate strategic communications before the story spreads. By adopting newsroom practices you can create dynamic and timely responses to developing events that can have immediate and long term impacts to your brand, customers, employees, and investors. Alongside 24/7 reporting, articles published in real time require the modern brand newsroom to always be open. So when incidents happening across the world reach social media and newswires in mere moments, communications teams must take action immediately.
Join Dataminr to learn from two former journalists how information derived from social media is saving PR and Communications teams time and helping them stay ahead of the headlines.

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