Achieving brilliant marketing, step by step

How to build strategies that drive long-term engagement and growth

August 12th, 11am

Building a successful customer engagement strategy is a journey. Whether you’re looking to start small by personalising users’ first names in the messages you send or going big with real-time, contextual outreach informed by location data, progress is always possible...but there’s no one-size-fits-all approach that fits every brand. The key thing is to know where you are along that journey, where you’re trying to go, and how to bring together data, technology, and teamwork to drive higher engagement, stronger retention, and long-term growth.

Join Noya Polliack, Director of Global CRM & Marketing Growth at Viber and Georgia Harrison, Braze Director of Customer Success for EMEA as they explore how brands can build a best-in-class customer engagement strategy that fits their needs and provide actionable insights on how to get started.

In addition, the webinar will cover:

  • What exceptional customer engagement looks like today across a range of industries
  • How Viber coordinated data, technology, and teams to drive long-term retention and growth
  • An exclusive framework for assessing where your brand falls along the four stages of customer engagement maturity

Join us on August 12th at 11am. 

Presenter
Matt Barker
Features Writer
Marketing Week
Presenter
Georgia Harrison
Director of Customer Success EMEA
Braze
View Biography
Presenter
Noya Polliack
Director of Global CRM & Marketing Growth
Viber
View Biography
Presenter
Melanie Heyside
Marketing
Braze

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