The next era of digital advertising

30 March 2020, 3pm UK

Huge shifts in data regulation, attitudes to brand safety and understanding of marketing effectiveness mean brands need a radical overhaul of their approach to digital advertising. As the risks of accepting the status quo mount, how exposed are brands and how should marketers adapt?

Join Marketing Week editor Russell Parsons and a panel of top marketers for this exclusive video webinar, in partnership with The Ozone Project. They will debate:

  • The impact of GDPR regulations and the Information Commissioner's hard line on advertising
  • What does brand safety mean to marketers, in the wake of high-profile scandals of recent years?
  • Do online advertisers care enough about the quality of content their ads appear against?
  • The long and the short of online advertising - how does its effectiveness measure up?
Presenter
Russell Parsons
Editor
Marketing Week
View Biography
Presenter
Sam Taylor
Head of Group Commercial/Performance Marketing
Direct Line Group
Presenter
Zoe Harris
CMO
Gocompare
Presenter
Craig Tuck
Chief Revenue Officer
The Ozone Project

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