From the moment the General Data Protection Regulation (GDPR) was first floated there were portentous warnings from the marketing industry that it would have dire consequences on data-driven marketing. Less than 4 months from implementation date, it's safe to say there is still plenty of debate about what the implications will be and even more discussion about what marketers need to do to avoid suffering the consequences of non compliance as well as exploiting possible opportunities.
There are tens of events every month that feature lawyers, regulators and compliance officers explaining what you will and won’t be able to do post implementation. How marketers need to be tackling and preparing for it is discussed far less.
Join Marketing Week editor Russell Parsons, Steve Forde, director of online product & marketing at ITV, Shell’s general manager for data privacy Rob French and director of policy and compliance at the DMA John Mitchison in a discussion about taking ownership of GDPR, forging a new value exchange with customers and how to overcoming cultural and structural barriers.