THE INNOVATION CYCLE – REVOLVING & EVOLVING AROUND CX
10am 12th July 2018
How two of the UK's biggest brands are driving customer experience innovation
Join Marketing Week, The Guardian's marketing director Sonia Sudhakar and ITV consumer marketing director Steve Forde on 12 July at 10am for an exclusive video webinar on how they meeting the challenge of increasing customer expectations.
Under pressure from audience fragmentation and new disruptive entrants, media brands have had to reinvent themselves to stay relevant. Although many have established and trusted brands they have had to innovate to meet increasing customer expectations.
Join Marketing Week's editor Russell Parsons, The Guardian's marketing director Sonia Sudhakar and ITV consumer marketing director Steve Forde on 12 July at 10am for an exclusive video webinar as they discuss how they are meeting the news challenges and inniovating their products and services to improve customer experience. Sign up for the video webinar to hear how two of the UK's biggest media brands are
- Building a multi-channel engagement strategy Evolving products and services to add value to customers and your business
- Growing customer lifetime value
- Developing more personalised and relevant experiences