Anatomy of a Chatbot: Start with Why

Tuesday, June 25, 2019
1:00 PM ET/ 10:00 AM PT

Chatbots are the hottest topic in healthcare marketing right now—every brand wants one, but they lack the strategy a productive chatbot demands. However, if you rush to bring your brand's chatbot to market, you risk squandering your sizable innovation investment on a mediocre, glorified FAQ hub that may be housed within a poor build that is half finished, or even broken.
 
Chatbots seem simple in their production state, but the planning and strategy behind them can be monolithic. Take a peek underneath the hood and hear how two UX professionals designed a pharma chatbot from strategy to release starting with the question, why a chatbot?
 
Learn how to put your user first, work backwards, and make sure that a chatbot is the right solution to the problem you are trying to solve.

 

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Presenter
Cara Peckens
VP of User Experience
imre Health
View Biography
Presenter
Alex Sophocles
UX Director of Interaction
imre Health
View Biography