How AI is Helping Brands Get Ahead of Influential Viral Stories

Tuesday, March 3, 2020


Online viral narratives can do wonders for a brand, or do permanent damage to its reputation and valuation. The speed at which online stories evolve and take hold can leave PR managers in a reactive mode, managing crises with hindsight data.

Do you ever wonder who’s behind these viral stories and whether they’re even real or manufactured?

In this webinar, we take a look at what’s really happening behind the creation of viral online stories, the new power groups responsible for amplifying them (we call these groups factions), and how PR teams can arm themselves with the intel they need to stay one step ahead.

What You’ll Learn:

  • How popular brands become targets of online interest groups called factions and why they have the power to influence your brand reputation
  • Who is driving emerging narratives and how successful they are in influencing the mainstream audience and the media
  • Ways to navigate emerging issues and potential controversies to protect your brand equity

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Jonathon Morgan
Founder & CEO
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Lisa Roberts
SVP Marketing
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