What's Possible Bitesize

BRAND AS A PERFORMANCE MULTIPLIER

Wednesday 27th May, 2pm BST

Dan Hojnik, Head of Planning, The Specialist Works

For too long marketers and their agencies have thought either brand or performance. They are not mutually exclusive, and sustainable growth needs both, planned together. During the pandemic, strong brands have slowed business declines, while those with no equity are struggling more. This session will empower you to have meaningful brand conversations relevant to the current climate. This will multiply the effects of your performance spend.

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Presenters

Presenter
Dan Hojnik
Head of Planning
The Specialist Works
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Presenter
Mark Connolly
Client Success Director
The Specialist Works
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Presenter
Martin Woolley
CEO
The Specialist Works
View Biography