How innovative brands use consumer & market intelligence to drive ROI

13th October, 3pm

Today’s most successful brands depend on data-driven consumer and market insights to shed light on their overall brand health, inform their marketing and product strategies, understand their customers, monitor the competition, and ultimately grow their revenue. According to Forrester Research, 67% of brands that scored “advanced” in their insights-driven business maturity experienced 10% or higher revenue than the competition.


But how specifically are consumer and market insights applied to your business strategy and programs for maximum impact, and how do you ensure a positive return on investment (ROI)? In this webinar, we use examples from Burberry, Aston Martin and Nike to show you how to:

  • Uncover meaningful, data-driven consumer and market insights
  • Apply rich insights to create more on-target programs and improve the outcomes
  • Define your metrics of success and generate a positive ROI on your programs


Join us on 13th October at 3pm. 


Presenter
Mike Baglietto
Global Head of Product Marketing
NetBase Quid
View Biography
Presenter
Robyn Lindars
Director of Social Media Insights
NetBase Quid
View Biography
Presenter
Sarah Vizard
Managing Editor
Marketing Week
View Biography
Presenter
Kim Surico
Marketing
Netbase

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