The Four T’s Transforming the Face of Pharmacy
Wednesday, June 12, 2019Join Nate Lucht, president and CEO of Rx EDGE Media Network, as he discusses major changes developing within the most accessible provider of healthcare across the U.S., the pharmacy. Learn the four T’s – Training, Testing, Technology, and Treatment — that are taking the traditional care-delivery model in a new direction.
1:00 PM ET/ 10:00 AM PT
Visionaries in the retail pharmacy sector are working to meet today’s patient demands for convenience and cost-effective care. As they progress to offer more services to a greater population, some pharmacies are doing so by evolving into “mini-healthcare malls”.
The game is changing for marketers too. As more and more patients are drawn to the pharmacy for an increasing number of health necessities, opportunities are mounting to reach them with messaging in a location they frequent for treatment and care.