Emerging technology - what works, and what doesn't

20th September, 10am

We hear a lot about how AI, VR and smart devices, chatbots are and will change customer experience but are marketers getting carried away with the possibility promised by the new at the expense of what customers actually want

Join Marketing Week and top marketers from some of the UK's biggest brands as we unpick the opportunities that tech offers and the potential drawbacks

Discussion points include:

  • Where and when technology adds genuine value
  • The pitfalls of getting ahead of where your audience is
  • The challenge of balancing the needs of customers now and in the future
Presenter
Saul Lopes
Head of CRM & Loyalty
Virgin Holidays UK
Presenter
Zoe Harris
current Group Marketing Director
Trinity Mirror
Presenter
Andrew Mann


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