From Generalization to Personalization: Why Medical Device Sales & Marketing Teams Need to Care

Wednesday, October 17, 2018

As consumers, we have become accustomed to personalized buying experiences. B2B buyers are no different. Yet, with the complexity of the medical device selling model and compliance considerations, the concept of personalized sales and marketing initiatives can be daunting.
Register for the webinar on October 17th to learn why personalization is so important and how to achieve it, even in a highly regulated environment.
The webinar will cover:

  • Why you need to personalize your sales and marketing efforts
  • What to personalize in the customer journey
  • How to scale personalization with technology
  • How to stay compliant when creating personalized experiences for your buyers

Registration details:

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Amanda Wynne
Senior Director of Marketing
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Zack McAuley
Senior Director, Global Sales – Life Sciences
View Biography