New ways to improve the digital journey


Retail brands now have more data than ever to handle and more daily decisions to make. This report, in association with Attraqt, explores: 
  • Why the ideal customer journey requires a blend of human expertise and well-designed algorithms. 

  • How to maintain better control over the way products are presented online.

  • Search and navigation are still pain points online, and different kinds of shoppers need different forms of assistance when finding their way around a site. 

  • There are simple ways to adapt the journey for a consumer, even if you don’t know who he or she is. 

  • It’s not all about conversion rate - other metrics matter when building the right path for an online shopper.


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