The Future of Audience Targeting for Health Brands

Tuesday, November 5, 2019

1:00 PM ET/ 10:00 AM PT

In this webinar, we will discuss how audience targeting is changing with today’s heightened focus on privacy. How can pharma brands serve messaging to highly qualified consumers, while preserving the privacy of patients?  The panel will discuss current approaches in the marketplace and the impact of the 2020 NAI guidelines on targeted health campaigns.

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Presenter
Anthony Matyjaszewski
Vice President, Compliance and Membership
NAI
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Presenter
Lauren Dubick
Director, US Data Privacy Counsel
Novartis
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Presenter
Jeremy Mittler
VP, Industry Solutions
Crossix
View Biography