Connected Consumer 2019

Our Connected Consumer report explores how online and mobile habits are changing, and charts which channels are becoming popular among younger consumers.

It discusses social shopping behaviour in-depth: which networks are most likely to lead to a sale, which are most inspiring, and the numbers of people who report following – and buying from – retailers and brands via social media.

The report also explores attitudes to delivery, store shopping behaviour and the ways people are using their smartphones in store, as well as other forms of in-store technology. 

  

  
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