Best practices for maximising the ROI of a ratings and reviews program

Thursday 28 May, 3:30pm BST


Organisations can get closer to their customers than ever before. The feedback economy, which runs on star-ratings, reviews and other user-generated content (UGC), offers an unprecedented opportunity to easily and immediately engage in a dialogue with consumers.

A UGC program done right can increase the discoverability and awareness of your products, boost sales, help your business talk in the language of your customers, and provide you with a new touch point to create a dialogue.

With best practices provided by Econsultancy and Bazaarvoice, this webinar and guide can help you assess your existing ratings and reviews strategy or create a business case for launching one.

Topics we’ll cover:

  • The extent to which ratings and reviews have become a crucial part of customer decision making
  • How to stand out and win customers at the digital shelf
  • How to develop a reviews management strategy and track its ROI
  • How to decide which vendor to use and which stakeholders to involve

Join this Bazaarvoice webinar, hosted by Econsultancy, to learn how you can take advantage of ratings and reviews best practices.

Presenter
Jim Clark
Commercial Research Director
Econsultancy
Presenter
Emmanuel Gerbier
Director Client Success - EMEA
Bazaarvoice
View Biography
Presenter
Marion Felez
Shopping Tools & CGC Intl Manager
La Redoute
View Biography

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