Be the Brand Your Patients Want You to Be: The Power of Intelligent Mobile Adherence Solutions
Thursday, May 30, 2019
1:00 PM ET/ 10:00 AM PT
According to recent Epsilon research, 80% of consumers are more likely to do business with a company if it offers a personalized experience. Can life science companies also offer this type of connection with its audiences despite the distinctly different pain points that patients have navigating the healthcare system?
They can, and they are.
Today, brands are using innovative approaches to engage patients through the communication channel that best support real-time communications – mobile. Done well, these data-driven strategies have proven to help clear some of the most common barriers to adherence and offer real value to healthcare consumers, thereby building brand loyalty for the manufacturers.
Join this session to:
- Learn how to leverage the power and ubiquity of mobile to engage patients in branded interactions
- Hear real-world examples of how intelligent mobile messaging drives patient behavior
- Understand the potential of these patient engagements to deliver insights that support improved doctor-patient relationships