Maximizing Earned Media: Integration with Marketing

Wednesday, May 20, 2020

2:00 pm ET/1:00 pm CT

Organizations that are ahead of the curve epitomize the benefits of integration on multiple levels. During this in-depth discussion presented by Cision and PRWeek, our trio of industry leaders will show you why you need integration to maximize the impact of all departments. More importantly, they will show you how it’s used to better understand your stakeholders and deliver messages and content that will resonate.

During this webcast, you’ll learn:

  • How to best integrate earned media throughout your brand’s marketing and comms efforts
  • The keys to establishing a symbiotic relationship between comms and marketing
  • How to craft stories that stand out in a modern media environment
  • And much more

Ample time will also be left for your questions.

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Presenter
Sunita Menon
Executive Director, Chief of Staff to CCO
IBM
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Presenter
Megan Tweed
US Head of Performance Communications
Edelman
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Presenter
Seth Gilpin
Product Marketing Manager
Cision
View Biography
Presenter
Gideon Fidelzeid
Managing Editor
PRWeek - Host
View Biography