Transforming the CMO/CIO relationship

10th October

The relationship between CMO and CIO has never been more crucial. As digital transformation envelops every area of the organisation, CMOs and CIOs need to work more closely together. This session presents the essential guide to managing (or disrupting) the relationship; this is what every ambitious marketer needs to know in order to make sure they're having impact changing and growing their business.

  • How to align vision and strategy around the customer and their data
  • How to create goals, metrics and KPIs that tie back to the overall business goals
  • How do you build a formalised collaboration and communication process between the marketing and technology teams?
  • What can and does go wrong?
  • What does success look like?
David Wheldon
CMO, RBS Group and president of the WFA

Eileen O'Mara
CMO, Salesforce EMEA

Saul Lopes
Head of CRM & Loyalty
Virgin Holidays UK

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