Driving Value Through Sophisticated MarTech Integrations

Thursday 21 November, 3pm

Data is king. It helps us understand the online and offline experiences our customers are having and exactly how we can improve them. But the real value lies in uniting many data sources and metrics to arrive at a single source of truth.

In this webinar Anthony Gribbon, Journey Analytics Manager at LV=, shares his experience of integrating MarTech solutions, including Google Analytics and A/B testing tools, with digital experience insights from Decibel and using them to make changes and drive results.

LV= General Insurance (LV= GI) is one of the UK’s largest personal lines insurers with over five million customers. It provides car, home, pet, travel and landlord insurance, and offers services directly to consumers as well as through intermediaries, such as brokers.

Join us on Thursday 21 November at 3pm.
Presenter
Charlotte Rogers
Features Editor
Marketing Week
View Biography
Presenter
Anthony Gribbon
Journey Analytics Manager
LV
Presenter
Paolo Turati
Staff Data Scientist
Decibel

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