Optimising customer journeys and the role of smart martech
Available On Demand
In the summer of 2020, consultant, Dan Barker, wrote that ''...nebulous, and in some cases meaningless, talk of 'AI' has been replaced by (at least for now) its outcome: processes & algorithms built into tools, to quietly improve your results...''
That may sound deceptively simple, but how easy is it to implement these features as part of a joined-up customer experience?
Join this webinar to hear from Iain Noakes Former VP Effectiveness Marketing & Optimisation at The Economist and Coveo Business Lead Ben Wild, as we discuss:
Customer journey mapping
Linking up martech
If AI and relevance should be the priority for your business