Optimising customer journeys and the role of smart martech 

Available On Demand

In the summer of 2020, consultant, Dan Barker, wrote that ''...nebulous, and in some cases meaningless, talk of 'AI' has been replaced by (at least for now) its outcome: processes & algorithms built into tools, to quietly improve your results...''

That may sound deceptively simple, but how easy is it to implement these features as part of a joined-up customer experience?

Join this webinar to hear from Iain Noakes Former VP Effectiveness Marketing & Optimisation at The Economist and Coveo Business Lead Ben Wild, as we discuss:

  • Customer journey mapping
  • Linking up martech
  • If AI and relevance should be the priority for your business

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Presenters

Presenter
Ben Davis
Editor
Econsultancy
View Biography
Presenter
Ben Wild
Business Lead
Coveo
View Biography
Presenter
Iain Noakes
Former VP Effectiveness Marketing & Optimisation
Formerly of The Economist