React in real time: Pharma and Healthcare

Wednesday 21st October, 10:00 am


The coronavirus lockdown changed consumer habits in an instant. Adoption of digital products and services - and therefore the significance of real-time interactions - has accelerated at a rate most brands would never have envisaged previously.

In this series of online Q&As sponsored by Salesforce, Marketing Week asks senior marketers from five key sectors to explain how they're addressing the challenge, as the rush towards online reveals a need for customer experiences that reach a vast range of people, aiming to achieve any number of individual goals.

Join us, as we examine the following themes and their impact on marketing for high-tech pharmaceutical and healthcare brands and services:

  • How brands are responding to a whole range of new customer profiles and behaviours
  • How marketers can use real-time data and insights to adapt customer experiences
  • The technology that brands can deploy to turn consumer interactions into valuable engagements in real time
Presenter
Craig Percival
Marketing Director GB & Ireland
GSK
Presenter
Carly Plewa
Account Executive, Data & Identity
Salesforce
Presenter
Russell Parsons
Editor in chief
Marketing Week

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