Search in 2021: Why answers matter more than ever, featuring Central England Co-op
Available on demand now
If there’s one thing that 2020 taught us, it’s that your website really is your only pandemic-proof property. With more questions than ever, and the proliferation of misinformation online your customers are turning to you - the official source - for answers.
But it turns out that a lot of businesses are unable to answer even the simplest of questions on their website - creating a negative experience that bounces would-be customers back to Google, where they are swarmed by your competitors.
The customer loses. Your business loses. But the good news? It's fixable — all you need is a site search experience as good as Google.
Join us to find out how natural language search built into your website can help you provide a better customer experience and ensure that more searches about you start — and end — on your own domain.
In this webinar, you'll discover:
- Lessons from Central England Co-op's digital transformation
- How branded search and Google compound the problem
- How providing a great search experience on your website in 2021 can improve customer trust, increase engagement, and drive more conversions
Join us on 28th January at 3pm.