Search in 2021: Why answers matter more than ever, featuring Central England Co-op

Available on demand now

 

If there’s one thing that 2020 taught us, it’s that your website really is your only pandemic-proof property. With more questions than ever, and the proliferation of misinformation online your customers are turning to you - the official source - for answers.

But it turns out that a lot of businesses are unable to answer even the simplest of questions on their website - creating a negative experience that bounces would-be customers back to Google, where they are swarmed by your competitors.

The customer loses. Your business loses. But the good news? It's fixable — all you need is a site search experience as good as Google.

Join us to find out how natural language search built into your website can help you provide a better customer experience and ensure that more searches about you start — and end — on your own domain.

In this webinar, you'll discover:

  • Lessons from Central England Co-op's digital transformation
  • How branded search and Google compound the problem
  • How providing a great search experience on your website in 2021 can improve customer trust, increase engagement, and drive more conversions 

Join us on 28th January at 3pm. 

Presenter
Matt Barker
Features Writer
Marketing Week
Presenter
Charli Rogers
VP Client Services
Yext
Presenter
Rob Willis
Digital & Design Manager
Central England Co-op

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