The new multichannel: Post-lockdown trends in marketing and ecommerce

Virtual Quarterly Briefing

Available On Demand

As lockdown is eased in the UK, join Econsultancy founder Ashley Friedlein and a panel of senior brand marketers as we discuss what multichannel strategy will look like post-pandemic.

On the agenda:

  • Digital transformation
  • Trends in ecommerce
  • How to manage customer experience in a multichannel world
  • How omnichannel retail is evolving

On the high street, there have been high-profile store closures but innovation is happening in bricks as well as clicks, with BOPIS booming and Amazon debuting its ‘Just Walk Out ’tech on this side of the Atlantic.

We’ll look at sectors such as retail, travel and finance and ask how a rise in ecommerce penetration and digital media consumption will combine with pent-up demand for IRL experiences. And we’ll find out what our brand panel expect from customer behaviour and multichannel journeys, as some form of normality returns.

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Presenters

Presenter
Andrew Garrihy
Chief Marketing Officer
DiDi Global
View Biography
Presenter
Sinead Bunting
Marketing Director
The Athletic
View Biography
Presenter
Mukarram Bhatty
Strategic Advisor & Digital Transformation Architect
Galderma
View Biography
Presenter
Ashley Friedlein
Founder, Econsultancy
Econsultancy
View Biography
Presenter
Richard Robinson
Managing Director
Econsultancy