Marketing to anonymous shoppers


Most of the visitors to a retailer’s website are anonymous. How can the experience be tailored to them without knowing who they are?

In this report, in partnership with BounceX, we delve into how best to tailor the experience for different groups of customers – even when very little is known about them. How can you glean information about what they might want, and how do you persuade them to identify themselves? 

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