Metrics That Matter: Earned Media's Impact on the Bottom Line 

Thursday, September 12, 2019
2PM ET/ 1PM CT

Thursday, September 12, 2019

2PM ET/ 1PM CT

Are you paying attention to the right PR metrics? Share of voice and brand awareness have historically been important measures of public relations but they don’t showcase PR’s bottom-line impact on the business. Other departments in marketing (think paid and owned media) have already revolutionized their approach to measurement and in return, receive budget to do even more. Isn’t it time earned media gets a bigger piece of that budget? 
 
Join Cision for a webinar on how to implement better measurement into your earned media management strategy. We’ll walk through the framework for identifying the right PR metrics for your brand and setting up a measurement system. You’ll walk away knowing exactly what your boss wants to see in your reporting – and how you can deliver it. 

Objectives:
  • Why earned media is the most trusted marketing channel
  • How to measure real business impact from your earned media
  • What you can do to increase your earned media placements
  • And more
 

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Presenter
Laura West PH.D
Head of Analytics
Peppercomm
View Biography