Winning the expectation game

23rd April, 3pm

How media and telecommunications brands are navigating the modern marketing landscape

It is said that the modern customer is more expectant, more demanding, more promiscuous than ever before. Technology has reduced friction and effort but  also raised the stakes with marketers faced with the opportunity of offering a great experience but also the real risk of falling short.
 
Join Marketing Week and senior marketers from some if the UK's best known brands as we look at how to improve engagement and sales in the modern marketing environment
 
Discussion points include
 
Ensuring communication is timely and contextual
Meeting rising expectations
Removing barriers to purchase
Understanding customer journeys
Creating the conditions for success
Understanding what good looks like

Presenter
Russell Parsons
Editor
Marketing Week
View Biography

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