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Overview

Entering the New Normal:

Adapting Your Comms Strategy

Wednesday, June 10, 2020

2PM ET/ 1PM CT

As we transition into this new stage, brands find themselves in different phases of their communications journey. There is no one-size-fits-all approach, especially as we enter an age of unprecedented uncertainty. Now more than ever, it’s critical to know your audience, understand what messages are resonating and, most importantly, evaluate your data.

Join David Tovar, VP of Comms at McDonald’s and Rebecca Dersh, Head of PR at Cision as we discuss strategies to bolster your comms plan for the future.

Learn how to:

  • Prepare an adaptable and effective comms strategy
  • Understand your audiences’ evolving needs
  • Measure overall brand sentiment
  • Use metrics to prove the success of your media coverage

Presenters

Presenter
Rebecca Dersh
Head of Public Relations
Cision
View Biography
Presenter
David Tovar
Vice President of Comms
McDonald’s
View Biography