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5 Top Tips For Building An Interated ABM Digital Strategy

Originally Aired: 12th December 2019 

Getting the most out of your digital marketing investment can be a challenge, particularly in conjunction with Account Based Marketing (ABM)!

That’s why for our next webinar, we’ve put together our top tips on how to build an effective integrated ABM digital strategy.

This webinar will be hosted by Kelly Elsworthy, (EIMS VP Global Demand Center) and Eoghan O’Byrne, (EIMS Digital Programs Specialist) who will take you through the key things to consider when building a successful digital strategy for Account Based Marketing.

In this webinar, you will walk away with:

  • An understanding of the challenges of setting up ABM programs when integrating digital tactics
  • How to use a multi-channel strategy to maximise pipeline generation and ROI within target accounts
  • Proven examples of how to optimise performance in your ABM digital strategy


Kelly Elsworthy
Global Demand Center
Eoghan O’Byrne
Digital Programs Specialist