Modern Marketing Mindset - from good to elite

1 October | 3pm BST | 10am EDT

Senior executives perceive mindset to be more important to success than skillset or even experience, yet few companies actively work to understand and optimise it.

Our latest Marketing Mindset research covers key insights into the role of mindset for individual, team and organisational survival, growth and excellence. Based on a series of in-depth interviews with marketing leaders, a quantitative study of over 500 global marketers and a review of academic and professional literature, the best practice report highlights the necessary mind set for a successful career in marketing.

Join our virtual briefing hosted by Econsultancy MD Richard Robinson and Stefan Tornquist, VP of Research, alongside our guest panellists, to discover the role mindset plays in delivering success, alongside its crucial part in crisis times and beyond.

On the agenda:

  • Explore the Econsultancy 10C framework for modern marketing mindset and how it will help you establish a powerful marketing mindset
  • Understand the importance of cultivating a modern marketing mindset
  • Discover the fundamental role mindset plays in career success as well as organisational transformation, innovation and excellence
Debbie Botwick
Global Marketing Excellence Director
John Rudaizky
Partner, Global Brand & Marketing Leader
Alison Orsi
Vice President and CMO
IBM Europe, Middle East, Africa
Vishal Chhatralia
Global Chief Digital and Marketing Officer
DCC plc
Stefan Tornquist
SVP Research and Learning Content
View Biography
Richard Robinson
Managing Director

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