Unifying Your Audience for Bigger Campaign Impact
Wednesday, November 7, 2018
1PM ET/ 10AM PT
As campaigns become more complex, healthcare marketers are looking to better understand how different media channels work together to reach and influence their target audiences.
To optimize media spend, trailblazers are moving beyond the traditional marketing mix and opting for a unified audience approach – using data to define a consistent customer currency across channels to better plan, execute and measure marketing campaigns. While a common practice in other industries, privacy restrictions make audience unification more challenging to execute for healthcare marketers.
Join our speakers as they discuss the key principles to implementing a successful audience unification strategy.