How to change course in the midst of a crisis
21st April | 11am BST
Businesses across the world have been forced to change in the past month. For many marketers, business models have been disrupted. New ways of thinking, agility and adaptability are required.
Join Michelle Spillane, Marketing & Brand Director at Paddy Power in conversation with Charlotte Rogers, Marketing Week as they discuss how she, and her brand has coped with the need to change, and quickly in a sector disrupted by the pandemic. Spillane will discuss how marketing can support company growth, collaborating across departments, readjusting marketing plans and reprioritising accordingly. Michelle will join the Festival of Marketing in October to discuss best practices for measuring marketing effectiveness and share her learnings following the current pandemic.