How to change course in the midst of a crisis

21st April | 11am BST

Businesses across the world have been forced to change in the past month. For many marketers, business models have been disrupted. New ways of thinking, agility and adaptability are required.

Join Michelle Spillane, Marketing & Brand Director at Paddy Power in conversation with Charlotte Rogers, Marketing Week as they discuss how she, and her brand has coped with the need to change, and quickly in a sector disrupted by the pandemic. Spillane will discuss how marketing can support company growth, collaborating across departments, readjusting marketing plans and reprioritising accordingly. Michelle will join the Festival of Marketing in October to discuss best practices for measuring marketing effectiveness and share her learnings following the current pandemic.

Charlotte Rogers

Features Editor
Marketing Week
View Biography

Michelle Spillane

Marketing & Brand Director
Paddy Power
View Biography

Registration details:

Email *

* Required

First Name *

* Required

Last Name *

* Required

Company *

* Required

Job Title *

* Required

Telephone *

* Required

Country *

* Required

Company Type *

* Required

Company Size *

* Required

Marketing Week is brought to you by Xeim Limited. We would like to send you information about this and other events, products and services from the Xeim Limited brand group which you may be interested in, including promotional materials and special offers. If you don’t want to be contacted for this purpose, please let us know by emailing us at preferences@centaurmedia.com. For details of how we use the information you provide to us when you register for this webinar, please see our privacy policy here: https://www.centaurmedia.com/privacy. Our registration process uses cookies, by submitting this registration form you agree to our cookie policy. (*) denotes required form field(s)

* Required

Our registration process uses cookies, by submitting this registration form you agree to our cookie policy.

(*) denotes required form field(s)

Submit