What will brand purpose look like post-coronavirus?

3rd June | 11am BST

Brand purpose has been a marketing trend for several years now, resulting in advertising campaigns that have been greeted by a mix of cheers and jeers. With the world now facing seismic change, brands face an evolving role in how they may help their customers navigate the ‘new normal’. In this conversation, led by Creative Review editor Eliza Williams, Michele Oliver, Global Marketing VP at Mars, and Laura Jordan Bambach, Chief Creative Officer at Grey London, will discuss the part that brands can play in a changing world, and how brand purpose may develop.
Presenter
Laura Jordan Bambach
Chief Creative Officer
Grey London
View Biography
Presenter
Michele Oliver
Global Marketing VP
Mars
Presenter
Eliza Williams
Editor
Creative Review

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