Live Video Streaming Introduces New Use Cases and Business Models for Broadcasters

28th March at 2pm GMT 

We are seeing rapid changes in the types of online video content viewers are consuming. Initially it was Films and TV shows on demand that dominated, but recently online live video sports and news has started gaining traction. We expect the traffic mix of video on demand and live video to shift to greater demand for live traffic over the next 2 years. Today broadcasters of sports events also offer live streaming options because it increases the number of viewers.

Besides drawing incremental additional viewers, due to new technologies to deliver live streaming at real-time latency and provide user interactivity, new use cases and business models that are not possible with traditional broadcast TV services due to their geographic coverage restrictions and unidirectional delivery, are now possible. This webinar will discuss these new use case opportunities and their potential for generating significant revenue:
  • The largest sports events broadcasting including Soccer World Cup and Olympics, are also live streamed to audiences who don’t have access to the broadcast, or who prefer to watch on their mobile device. Key to delivering a great experience is reducing the typical 40 second latency of the live stream compared to the broadcast. Learn how to reduce latency to just a few seconds, and even to less than 1 second.
  • Online gambling is drawing large numbers of players today. Learn about new technologies that deliver an improved user experience for players by providing interactivity for betting. Speeding game play by lowering the online video stream latency provides players with the best experience, and drives increased revenue for casinos and video delivery.
  • Live auctions, and many types of games are now possible online that leverage the interactive capabilities and low latency of the newest live streaming technologies.
  • Language-based programming is becoming very important. We see many services available for German or French, etc. language programs to reach Ex-Patriot audiences living outside their country. Delivering language programming anywhere in the world is not possible with traditional TV broadcasters. Using the internet to deliver the video means there are no geographic boundaries. This use case is growing rapidly, and is expected to become a major market opportunity.
Charlie Kraus
Senior Product Marketing Manager
Limelight Networks
Thibaud Regeard du Cormier
Solutions Enigneer
Limelight Networks
James McKeown
Content Director
Jeff Heynen
Consulting Director
SNL Kagan

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