Intelligent and relevant: Factors that will shape B2B commerce success in the second half of 2020

Available On Demand


Join former Electrocomponents Chief Digital Officer Guy Magrath, Econsultancy Editor Ben Davis, and Commerce Marketing Strategist at Coveo, Annabel Fay, as they discuss B2B commerce trends for the second half of 2020 and beyond.

With a Wunderman Thompson study finding that just one-in-six (16%) of B2B professionals say they have bought directly from salespeople since the coronavirus outbreak (down from 44% prior), it’s clear B2B commerce has hit an inflection point.

The pandemic and remote working has proved a catalyst for ecommerce in B2B as customers demand expertise, speed and transparency, at their convenience online.

So, what exactly has changed over the past few months? How do B2B businesses make remote selling and client management as profitable and as human as possible? And what do great B2B commerce experiences look like for the second half of 2020?

Register now to join us. Thursday, September 17th, 3pm.

Ben Davis
View Biography
Annabel Fay
Commerce Marketing Strategist
View Biography
Guy Magrath
Chief Digital Officer
Electrocomponents plc
View Biography

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