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How Messaging Is Transforming Omni-Channel Customer Engagement

Originally Aired: June 8, 2017

Messaging has become a preferred channel for mobile consumers to interact with businesses and therefore a key component of a successful omni-channel customer engagement strategy. Yet according to Forrester Research, “Less than half of digital business professionals regularly use messaging to engage their customers. Even fewer have the analytics or contextual engines in place to deliver the right message at the right time and place — all keys to successful engagement.”*

Join us for our “How Mobile Messaging is Transforming Omni-channel Customer Engagement” webinar with guest Julie Ask, Vice President, Forrester Research and Nuance to learn:
  • Key trends driving expanded use of mobile messaging for digital customer engagement
  • Best practices for blending real-time and asynchronous messaging to meet customer expectations for always-on communications
  • Strategies for orchestrating connected communications spanning mobile browsers, SMS and branded and messaging apps
  • Technologies used by leading organizations to integrate mobile messaging with live chat, virtual assistants, IVR and offline channels, with corresponding business benefits and ROI

Don’t miss out on these valuable insights – register today!

Who Should Attend
Business leaders and professionals responsible for:
  • Omni-channel Customer Engagement
  • Digital Strategy & Innovation
  • Customer Service
  • Customer Experience
  • E-Business Strategy
  • Digital Marketing
  • Emerging Media

*Forrester Research Report, “Mobile Messaging: Catalyst And Core Channel For Commerce” Forrester Report, by Julie Ask and Nicole Dvorak, May 2016
Julie A. Ask
Vice President, Principal Analyst Serving EBusiness and Channel Strategy Professionals
Forrester Research
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Josefine Fouarge
Senior Product Marketing Manager
Nuance Communications, Inc.
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Moderator: Paula Bernier
Executive Editor
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