5 Reasons Why Webinars Integrated with Marketing Automation Boost Demand Generation

With over 60% of marketers using webinars as part of their content marketing programs and 76% of the 17 largest SaaS companies in the world using marketing automation, it’s clear that these tools are becoming increasingly essential to today’s marketers.

Surprisingly, these tools are often used independently. This increases the level of effort while making it harder to gauge ROI. This doesn’t have to be the case, many leading marketers are using their marketing automation platform in combination with their webinar software to achieve demand generation, customization and resource efficiencies.

This webinar will outline the 5 key reasons this approach has been successful and will suggest simple ways to get the most out of your webinar platform by adopting this strategy. Industry experts and active adopters will discuss the overall strategy, benefits and barriers.

As a platform, WorkCast is used by commercial webinar organizers and promoters, such as publishers Pearson, Sony, Elsevier and Wiley. We have been at the forefront of this movement and we are passionate about helping marketers get the best out of their marketing tools.

Is this a dream scenario for marketers or an inflated view of webinar potential? Register now to explore how and why using online events and marketing automation together are the key to success.

Key Takeaways

  • Hear the latest thought leadership on automated demand generation driven by webinars
  • Engage in discussion and share your thoughts with industry leaders and fellow marketers
  • Find out how to maximize the return/output of your marketing automation and webinar tools
  • Find out what the future holds for online events and marketing automation

By registering for this AMA Webinar, you agree to the Terms and Conditions outlined in the AMA Privacy Policy.

Anthony Salas
Webcast Manager
American Marketing Association
Stewart Kibby
The WorkCast Corporation
View Presenter Biography
Chris Darch
VP Sales, North America
The WorkCast Corporation
View Presenter Biography

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