Reinventing the In-Store Experience: Blurring the lines between bricks and clicks

Thursday 27 April | 14:30 - 15:30 

With today’s retailing environment more competitive than ever before, savvy UK fashion brands and retailers are using digital to win high street relevance over online-only competition, by delivering ultra-modern shopper journeys in their stores.
This Drapers and Salesforce webcast will take a look at how retailers are reinventing the in-store experience, at what their priorities are, and ask what works and what doesn’t? 
We will be asking our expert panel:

  • What should the in-store experience look like today and how important is it to incorporate digital?
  • How have customer expectations of the in-store experience changed?
  • How can fashion retailers leverage their digital capabilities to make the in-store journey more personalised, engaging, and overall a more human experience?
  • How can a fashion retailer create a unified experience, where the back-office is connected, and customers are kept happy?
  • In their experience, what has worked and what hasn’t?
  • Longer term, what will the in-store experience of the future look like and what investments and innovations will be required to make it happen?
James Knowles
Head of commercial projects
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Jamie Merrick
Director, Strategic Solutions
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Dave Abbott
Retail Omni Channel-Channel Manager
Dune London
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Filippo Battaini
Research Associate
Fung Global Retail & Technology (FGRT)
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