Thursday, August 13, 2020 8:15am EDT – 12:15pm EDT
As the pharmaceutical industry faces a myriad of business changes post-pandemic, each functional role has its own nuanced lessons to learn. For heads of marketing and access, reaching the physician with drug and scientific information became an exercise in fast-moving adaptation. In this live virtual event from Pharmaceutical Executive, attendees will learn strategies to take full advantage of digital communications and technology, and gain insights on how to pivot quickly to reach HCPs behind their doors. While COVID-19 serves as a backdrop for this event, the number of HCPs seeing pharmaceutical representatives in person already had dropped to 50% before the pandemic occurred. This information-packed conference will provide valuable advice on how to bolster and even transcend the way you reach HCPs moving forward.