In the ultra-competitive world of fashion ecommerce, data insight is critical to maximise customer spend. This insight can help retailers merchandise the most relevant products to their customers at exactly the right moment to boost conversion and drive profits. However, they often lack the time, resource or capability to effectively analyse it. So how do they then turn it into actionable insight?

For many businesses AI remains a pipeline project, but with the potential clear, it will no doubt soon be rising up the retail investment agenda. It is for this reason Drapers partnered with Apptus on this research report, Artificial Intelligence: The Future of Online Merchandising? We anonymously surveyed around 80 senior fashion directors across all levels of the market.

Register to read this report for free, with exclusive data insights on:

Why technology investment will be key and how 65% of businesses are looking at investing in AI?
How relevance and reactivity are crucial, but nearly a third – 28.8% – are not very confident their online merchandising is up to speed?
What the future strategies of our sample look like, as more than 90% are “excited” by the potential of AI?
The retailer review: we bring together a panel of leading retailers including Asos, Marks & Spencer and JD Sports, to discuss the findings at an exclusive roundtable.


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