E-marketing: What is best practice?

Thursday 21st May at 2pm BST

In today’s multichannel market, competition for share of wallet is fierce. However, there are also significant opportunities to be exploited. Personalised content online based on past browsing or purchase history can lead to a sales uplift across all channels, while widespread adoption of smartphones means that email marketing could be just the tool to catch the consumer on the move and get them spending online or in store. But what is best practice?

Drapers is hosting a webinar, in association with ecommerce marketing platform specialist Bronto, to find out. On May 21 make sure you login to see our panel including Drapers features and special reports editor James Knowles, Hawes & Curtis head of ecommerce Antony Comyns, and Bronto’s marketing strategist Kestrel Lemen give their views on how to maximize the opportunities.

James Knowles
Head of commercial projects
View Biography
Kestrel Lemen
Marketing strategist, Europe
Bronto Software Ltd.
View Presenter Bio
Antony Comyns
Head of E-Commerce
Hawes and Curtis

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